Sunday, July 26, 2015

NATIVE SONS X BELSTAFF : Spirit of Adventure

BELSTAFF COLLABORATES WITH PREMIUM EYEWEAR MAKER NATIVE SONS
FOR A UNIQUE 70-PIECE CAPSULE
 
 
 
Recently, Belstaff is delighted to announce a special collaboration with handcrafted eyewear specialists Native Sons for an extremely limited collection of the highest quality frames presented in three colourways. Only 70 pieces of the “Thompson” frames will be available globally, making them a highly sought-after and collectable piece of optical engineering.
 
Referencing Belstaff’s military-industrial heritage, the metal frames have been constructed in a weld-lug style using high-grade titanium and have been antique plated (16K) incorporating Native Sons’ signature hand-finishing processes. The temples are of a paddle configuration set to a length designed to maintain tension on the temporal protrusion just behind the ear. In short, they are some of the most robust and comfortable metal frames ever made.

Each of the 70 frames were handcrafted in the small town of Sabae, Japan, by theLIGHT Co. Ltd, a highly specialist eyewear atelier founded by Shinzuki Takizawa and Tommy O’ Gara, under the skill of by master craftsman Hiroaki Kobayashi. All aspects of the frames have been purposely built in-house, guaranteeing quality control at every stage of production.

 

Tommy O’Gara explains “When we started Native Sons, Shin and I had no plans to collaborate with other brands at all. The team at Belstaff are friends of friends and our conversations began over design and just naturally turned into this project… I have great respect and admiration for the brand and heritage, and that was truly key.  Starting out with a Lawrence of Arabia theme [whom Belstaff outfitted in the 20s/30s] we settled in to working with our dynamic Thompson over-sized aviator style… a perfect fit! A truly great experience working together. Am looking forward to an interesting future. Pleased!”
 
Fred Dyhr, VP Men’s Design Belstaff concurs “It was an honour – not to mention lots of fun – sharing the creative process with Tommy and Shin, the best in the business.  The shape and style of the Thompson very much embodies the current adventurer mood we are exploring here at Belstaff.” 
 

10 pairs of this very limited capsule will be available in each of Belstaff’s flagship stores (London, New York, Milan and Munich), while the remaining 30 pairs will be available via e-commerce from the Belstaff website: http://www.belstaff.co.uk/men/shoes-and-accessories/sunglasses
 
International pricing:   £295   $450   350
 
 
 
About NATIVE SONS:
Native Sons was founded by Tommy O’Gara and Shinsuke Takizawa to create well-balanced eyewear designs of the highest quality. Created with beautifully simple handcrafted details and using only the very finest materials, Native Sons’ frames are built to last a lifetime. The brand takes its name from the industrial design revolution that was born on the back of young soldiers returning from war with a desire to put the past behind them and invest their energies in a future in which music, art, literature and architecture would all feed into industrial innovation.
 
About BELSTAFF:
Belstaff is a global British luxury lifestyle brand steeped in its heritage and spirit of adventure. In Belstaff, the fearless explorer and the fashion enthusiast alike will discover an approachable luxury for a modern lifestyle all influenced by Belstaff’s rich history and archives. Belstaff is headquartered in London and showrooms reside there (just opened in May 2015) and in New York, Milan and Munich. Belstaff is currently sold through its flagship on New Bond Street, and five freestanding boutiques in Europe and the United States, through select wholesale distribution worldwide and on www.belstaff.com












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